Chew Sum Yum
May 5, 2009
On our 45 minute drive to school, Caitlin and I frequently find ourselves analyzing billboards along the way. We saw this one and both cracked up laughing.
Then realized ‘Snickers’ was nowhere on the billboard, yet we knew exactly what it was advertising. Now that’s some effective branding. Yes, most of them are ridiculous (hungerectomy?) but some of the word combinations are actually pretty clever.
